| MarketingVox News & Trends |
| Closing Bell: Komen reverse decision after social media onslaught | Google rejects EU request | Malware bouncer |
Social Media:
Komen learns power of social media: Facebook, Twitter fueled fury.
Most Facebook users get more from it than they put in, study says.
Legal/Regulatory:
Google rejects EU request on privacy policy consolidation.
Security:
Google reveals Android malware 'Bouncer,' scans all apps.
U.S. government's secure Android phones expected this year. |
| 2012-02-03T17:29:59-05:00 |
| More Retailers Like Staples Focus on Tablet Design |
Office supply retailer Staples is launching next week an e-commerce site optimizes for shopping on a tablet. Tablet users will be automatically redirected to the site, which has been designed for touchscreen interactions. The reason, Brian Tilzer, VP of e-commerce and business development at Staples.com, told Direct Marketing News: "Mobile is really a [...] |
| 2012-02-03T12:50:59-05:00 |
| New Approachs to F-Commerce |
Multi-channel electronics specialist Maplin is launching a fully transactional store on the Facebook platform. Through it and using PayPal as a service provider, Maplin customers can make purchases from the company’s full product line within the social media space for the first time. Maplin's Facebook store also interacts with Facebook's social features such [...] |
| 2012-02-03T12:36:59-05:00 |
| Games Get Reward Ad Model from Zynga; Better Position on Facebook |
Zynga is piloting a project on CityVille that lets players refill their energy bar by interacting with an advertising. Sponsors in the trial project, dubbed Reward Advertising, include Coca-Cola, MasterCard and the 20th Century Fox film 'What’s Your Number?', according to eConsultancy.
The ads run when a player is low on energy. They range from [...] |
| 2012-02-03T12:13:59-05:00 |
| USPS Will Launch Another Mobile Barcode Promotion this Summer |
The U.S. Postal Service is planning another summertime promotion for direct mailers that uses two-dimensional barcodes. USPS VP of domestic products Gary Reblin told Direct Marketing News about the service's plans at the end of last month. The board of governors still has to approve the promotion.
One of Many Promotions
The 2-D campaign was [...] |
| 2012-02-03T11:42:59-05:00 |
| Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy |
Facebook IPO:
Advertisers' free ride may end on Facebook.
Facebook’s ad business is a $3 billion mystery.
Analysis: A sobering look at Facebook.
Publishing:
Huffington Post to launch streaming network.
Finance:
Startup opportunities abound in wake of Facebook IPO.
Legal/Regulatory:
Google changes enable 'per country' blog takedowns.
EU regulators want Google to halt new privacy policy.
Security:
Kelihos botnet claws its way out of the grave.
Pearls of [...] |
| 2012-02-03T08:21:59-05:00 |
