| Today's Top Stories |
| More stories? Follow links to our mirror website |
| Netimperative is currently in the process of upgrading its publishing platform. Growth in audiences mean we’ve reached capacity on some of our servers so if you can’t find the story you’re looking for on these pages then try our mirror site, here: www.digitalstrategyconsulting.com/netimperative/news/. |
| 2010-12-06T00:00:00Z |
| Data: Most downloaded mobile apps by sector |
| The most downloaded mobile apps by sector in the UK, among those who reported downloading an app during August 2010. |
| 2010-10-12T23:00:00Z |
| More stories? Follow links to our mirror website |
| Netimperative is currently in the process of upgrading its publishing platform. Growth in audiences mean we’ve reached capacity on some of our servers so if you can’t find the story you’re looking for on these pages then try our mirror site, here: www.digitalstrategyconsulting.com/netimperative/news/. |
| 2010-09-15T23:00:00Z |
| Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps |
| Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments… |
| 2010-09-15T23:00:00Z |
| Blackberry opens its traffic to government monitoring |
| Research In Motion has agreed to allow Indian security agencies to monitor its BlackBerry services after the government raised concerns over the smartphones' messaging technology. |
| 2010-08-03T23:00:00Z |
| Guest comment: No rival to the SMS text exists in the market today |
| SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones. |
| 2010-08-03T23:00:00Z |
| Sainsbury’s online video campaign introduces the ‘Tiny Taste Team’ |
| Sainsbury’s is launching a month long digital campaign on Facebook, billed as “Junior Masterchef meets Ready Steady Cook”, with the twist that the contestants’ summer themed recipes will be judged by three nine year olds. |
| 2010-08-03T23:00:00Z |
| Games overtake email as second top online time killer- US study |
| Games have overtaken e-mail as Americans' number two online time killer for the first time, according to new research, with social networking coming top of the list. |
| 2010-08-03T23:00:00Z |
| Virgin Media files complaint about ‘anti-competitive’ Project Canvas |
| Virgin Media has lodged a complaint with Ofcom, aimed at halting the BBC-backed video-on-demand service Project Canvas. |
| 2010-08-03T23:00:00Z |
| Yell connects online advertisers with Facebook audience |
| Yell is to give small businesses listed on its directory targeted advertising on Facebook as part of its netReach product. |
| 2010-08-02T23:00:00Z |
| Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls |
| As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy |
| 2010-08-02T23:00:00Z |
| Gulf nations ban BlackBerry web functions over ‘security issues’ |
| Saudia Arabia and The United Arab Emirates are both banning some of BlackBerry internet-based functions over 'security issues'. |
| 2010-08-02T23:00:00Z |
| Agencies, advertisers and publishers ‘wising-up to audience targeting techniques’ |
| Audience targeting is now the cornerstone of most online ad campaigns, helping to boost revenue for both branding and direct response, according to a new survey. |
| 2010-08-02T23:00:00Z |
| Top tips: Always take the weather with you- email marketing tips from the top |
| Today, email marketing is unquestionably a trusted tool in every marketer’s kit but do you ever stop to question if the weather should factor into your campaign planning? Adam Bambrough, specialist at email marketing solution providers Pure360, suggests ignoring the forecast could seriously rain on your campaign. |
| 2010-08-02T23:00:00Z |
| Britain’s domain name .uk still popular after 25 years |
| With the .uk domain name entering its 25th year, Britain’s country code top-level domain (ccTLD) is as still great value and one of the most popular extensions traded on the domain market, according to new research. |
| 2010-08-02T23:00:00Z |