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Google Introduces Branded Map Icons

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The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.

Thu, 02 Sep 2010 17:56:58 -0400
Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken

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Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

Thu, 02 Sep 2010 17:02:00 -0400
Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads

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Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.

Thu, 02 Sep 2010 16:54:00 -0400
Virgin America's Geo-Social Loss Leader Gets Huge Response

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Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.

Thu, 02 Sep 2010 12:56:00 -0400
Google Holds on to AOL's Search Business

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Google will supply search results and search ads across AOL properties until at least 2015.

Thu, 02 Sep 2010 10:41:19 -0400
Alterian Fills Social Media Gap With Intrepid Acquisition

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Intrepid is a 40-person firm with offices in Seattle and London.

Thu, 02 Sep 2010 10:03:46 -0400
Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push

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UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.

Thu, 02 Sep 2010 00:05:00 -0400
ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities

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Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.

Wed, 01 Sep 2010 17:19:02 -0400
Apple Launches Ping, Social Network for Music

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Ping will live within iTunes and allow users to "follow" artists and each other.

Wed, 01 Sep 2010 15:22:00 -0400
Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks

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Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.

Wed, 01 Sep 2010 14:27:28 -0400
OpenX Partners With Dentsu CCI on Japanese Ad Exchange

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The world's fifth largest marketing organization adopts an exchange model.

Wed, 01 Sep 2010 10:10:00 -0400
K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man

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An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X.

Tue, 31 Aug 2010 17:12:00 -0400
Reddit Drops Pro-Pot Ads, Says Just Say Now

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An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.

Tue, 31 Aug 2010 16:52:00 -0400
MLB, YouTube Hope New Channel Attracts Japanese Advertisers

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Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.

Tue, 31 Aug 2010 12:44:00 -0400
Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

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The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.

Mon, 30 Aug 2010 18:00:00 -0400
Red Bull, EA, and GE Seek 'Followers' on the New Digg

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So far users have not flocked to create branded accounts, but it's early.

Mon, 30 Aug 2010 14:33:00 -0400
Censorship of Pro-Pot Group Campaign Leads to Free Ads

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Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.

Mon, 30 Aug 2010 13:44:00 -0400
Parents Sue Facebook Over Ads And 'Like' Data

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Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.

Fri, 27 Aug 2010 16:29:00 -0400
USA Today Restructures to Focus on Digital Products

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Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.

Fri, 27 Aug 2010 15:57:00 -0400
Real Estate Sites Enjoy Benefits of Market Slowdown

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As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.

Fri, 27 Aug 2010 00:15:00 -0400
Was Fandango's Deal Actually A List-Build Purchase by Groupon?

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The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort?

Thu, 26 Aug 2010 16:18:00 -0400
Phony iPhone App Reviews Get Reverb in Hot Water with FTC

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Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble.

Thu, 26 Aug 2010 15:13:00 -0400
Promoted Tweets Increase Engagement by 50 Percent for Zecco

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Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links.

Thu, 26 Aug 2010 00:06:00 -0400
Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

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Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites.

Thu, 26 Aug 2010 00:05:00 -0400
How Gap's 'Groupon' Went Crazy Viral

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An in-depth look at the group-buying platform's biggest and most successful campaign to date.

Wed, 25 Aug 2010 00:05:00 -0400
Yahoo Switches to Bing for Organic Search Results

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Microsoft's Bing engine now powers all organic search results on Yahoo sites.

Wed, 25 Aug 2010 00:00:00 -0400
News Corp to Integrate Fox Audience Network With MySpace

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Integration follows the departure of the unit's President, Adam Bain, to Twitter.

Tue, 24 Aug 2010 19:47:57 -0400
Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

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According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.

Tue, 24 Aug 2010 15:31:01 -0400
Whrrl Says It's Up Next for Facebook 'Places' Partnerships

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The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week.

Tue, 24 Aug 2010 01:09:00 -0400
Florida Candidate Aims Mobile Ads at Voters in Line at Polls

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Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today.

Tue, 24 Aug 2010 01:00:00 -0400
Report: Twitter Hires First Vice President of Revenue

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Twitter continues to build out its ad sales teams as it attempts to monetize its service.

Tue, 24 Aug 2010 00:59:31 -0400
Social Media Drives Hyundai 'Uncensored' Campaign

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YouTube and Facebook provide opportunities for consumers to comment on the Sonata.

Tue, 24 Aug 2010 00:10:00 -0400
After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC

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In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes.

Tue, 24 Aug 2010 00:05:00 -0400
Nokia Buys Mobile Application Analytics Firm

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Handset manufacturer follows competitors in investment in mobile analytics space.

Mon, 23 Aug 2010 00:10:00 -0400
Cotton Makes Social Interaction the Fabric of Its Brand

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A new site and Facebook page aim to boost communication with consumers.

Mon, 23 Aug 2010 00:05:00 -0400
Real-Time Storytelling: A Real Story

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When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter.

Fri, 20 Aug 2010 14:36:00 -0400
Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches

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Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare.

Fri, 20 Aug 2010 13:45:00 -0400
At Connected Marketing Week, Talk Is Heated Around the Future of Display

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Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.

Fri, 20 Aug 2010 06:21:00 -0400
Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

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Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM.

Thu, 19 Aug 2010 15:41:17 -0400