| ClickZ News |
| How Honda's Super Bowl Ads Got 12M Views |
Ad agency RPA describes what happened behind the scenes. |
| Sat, 04 Feb 2012 14:20:00 -0500 |
| Pepsi Rewards Social Check-Ins on Super Bowl Sunday |
Offers stickers and rewards to GetGlue users. |
| Sat, 04 Feb 2012 05:07:00 -0500 |
| ClickZ's Game Day Coverage of the Super Bowl Ads |
Real-time data and commentary on the big game commercials. |
| Fri, 03 Feb 2012 19:04:00 -0500 |
| VW's 'Bark Side' Ad Loses Social Momentum |
Social activity involving the video dropped, but the video still had lots of views. |
| Fri, 03 Feb 2012 17:49:00 -0500 |
| Heineken Runs Global Facebook Ads for Valentine's Day |
The romantic customizable campaign also includes a live YouTube event. |
| Fri, 03 Feb 2012 16:56:00 -0500 |
| Twitter Ads Pushed Komen Change of Heart |
Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week. |
| Fri, 03 Feb 2012 15:48:00 -0500 |
| Google to EU Privacy Watchdogs: You Can't Stop Us |
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda. |
| Fri, 03 Feb 2012 14:45:28 -0500 |
| AOL to Lean On Right Media in 'Big Three' Ad Deal |
AOL sticks with Yahoo for real-time bidding in mega display ad agreement. |
| Fri, 03 Feb 2012 07:45:19 -0500 |
| HuffPost's Live Video Network Seeks Founding Brand Partners |
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings. |
| Thu, 02 Feb 2012 15:46:00 -0500 |
| Pizza Hut, Amex Team Up on Foursquare for Super Bowl |
Partnership offers game watchers a $5 rebate on pizzas. |
| Thu, 02 Feb 2012 15:35:00 -0500 |
| Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies |
A $40M empire strives for online version of physical store experiences. |
| Thu, 02 Feb 2012 14:47:39 -0500 |
| Tracking Firm AdTruth to Work With W3C on Privacy |
AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track. |
| Thu, 02 Feb 2012 12:39:07 -0500 |
| Is Uncontrolled UI Proliferation Hurting Ads on Android? |
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates. |
| Thu, 02 Feb 2012 09:21:00 -0500 |
| Facebook IPO Reveals $3.1B in Ad Sales Last Year |
Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing. |
| Wed, 01 Feb 2012 18:12:00 -0500 |
| Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views |
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. |
| Wed, 01 Feb 2012 16:21:28 -0500 |
| Google "Undermines Privacy Safeguards" Says Lawmaker |
Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes. |
| Wed, 01 Feb 2012 15:40:11 -0500 |
| AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies |
Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. |
| Wed, 01 Feb 2012 12:30:28 -0500 |
| Insurer Targets NCAA Fans on National Signing Day |
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. |
| Wed, 01 Feb 2012 05:22:00 -0500 |
| Gingrich Super PAC Spends Big Online in Florida to Hit Romney |
Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January. |
| Tue, 31 Jan 2012 17:16:15 -0500 |
| What NBC.com's Super Bowl Ad Packages Cost |
Brands receptive to live stream promotional opportunities, NBC says. |
| Tue, 31 Jan 2012 16:57:00 -0500 |
| Non-Food Marketers Grab Greater Share of Digital Coupon Space |
The number of digital coupon "events" increased by 12.3 percent in 2011. |
| Tue, 31 Jan 2012 13:18:44 -0500 |
| Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event |
Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships. |
| Tue, 31 Jan 2012 13:06:26 -0500 |
| JC Penney Promotes New Sales Strategy |
Retailer's multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons. |
| Tue, 31 Jan 2012 12:17:00 -0500 |
| Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks |
Vendors look for email standards on authentication |
| Tue, 31 Jan 2012 11:41:00 -0500 |
| Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier |
Platform update aims to help clients comply with EU's ePrivacy Directive. |
| Tue, 31 Jan 2012 06:44:00 -0500 |
| NBA TV Lets Facebook and Yahoo Users Pick Primetime Games |
Fans vote on five games, winning selection gets an 8 p.m. slot. |
| Tue, 31 Jan 2012 06:17:00 -0500 |
| ComScore: Facebook's Share of Display Ads Reaches 28% |
Social giant increases lead over Yahoo. |
| Mon, 30 Jan 2012 18:58:00 -0500 |
| SapientNitro Ranks Highest for Mobile in Forrester Report |
Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. |
| Mon, 30 Jan 2012 18:25:00 -0500 |
| Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop |
New study examines the mobile research habits of bricks-and-mortar shoppers. |
| Mon, 30 Jan 2012 17:42:00 -0500 |
| Netezza Aims to Help Retailers Crunch Big Data |
IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds. |
| Mon, 30 Jan 2012 16:00:56 -0500 |
| Union Goes After Republicans with Interactive Video |
Video from American Federation of State, County, and Municipal Employees was inspired by a holiday video. |
| Mon, 30 Jan 2012 15:38:38 -0500 |
| Facebook Targets 'Clickjacking' Operation in Lawsuit |
Ad firm denies involvement in "like" posting scam |
| Mon, 30 Jan 2012 11:56:00 -0500 |
| Facebook Ads Help NY Knicks Pack Watch Parties |
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. |
| Mon, 30 Jan 2012 06:28:00 -0500 |
| Obama Sticks to Jobs Message in Florida Web Ads |
Also in Florida, Mitt Romney is attacking Newt Gingrich online. |
| Fri, 27 Jan 2012 16:33:08 -0500 |
| Super Bowl Ads Online: To Seed or Not to Seed? |
Marketers use digital to get most out of big game spends. But is it effective? |
| Fri, 27 Jan 2012 16:32:00 -0500 |
| Google Responds to Lawmakers' Privacy Policy Concerns |
Legislators asked Google to respond to detailed questions about changes to its privacy policies. |
| Fri, 27 Jan 2012 12:20:33 -0500 |
| Florida Group Emerges With Web Centric Anti-Romney Campaign |
A campaign attacking Florida Governor Rick Scott is serving as the template for a new online effort with Mitt Romney in its crosshairs. |
| Fri, 27 Jan 2012 07:50:05 -0500 |
| Coke's Super Bowl Ads Will Change With the Game |
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. |
| Thu, 26 Jan 2012 17:40:00 -0500 |
| HBO Offers 'Luck' Episode a Week Early Via 'Go' Service |
Buzz-building move enables HBO Go users to see show's second episode a week early. |
| Thu, 26 Jan 2012 16:59:12 -0500 |
