| ClickZ News |
| Google Introduces Branded Map Icons |
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The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon. |
| Thu, 02 Sep 2010 17:56:58 -0400 |
| Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken |
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Stationary brand invites users to dictate the outcome of a YouTube video with new campaign. |
| Thu, 02 Sep 2010 17:02:00 -0400 |
| Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads |
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Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair. |
| Thu, 02 Sep 2010 16:54:00 -0400 |
| Virgin America's Geo-Social Loss Leader Gets Huge Response |
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Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform. |
| Thu, 02 Sep 2010 12:56:00 -0400 |
| Google Holds on to AOL's Search Business |
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Google will supply search results and search ads across AOL properties until at least 2015. |
| Thu, 02 Sep 2010 10:41:19 -0400 |
| Alterian Fills Social Media Gap With Intrepid Acquisition |
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Intrepid is a 40-person firm with offices in Seattle and London. |
| Thu, 02 Sep 2010 10:03:46 -0400 |
| Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push |
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UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media. |
| Thu, 02 Sep 2010 00:05:00 -0400 |
| ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities |
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Purchase will provide data sources, video measurement technology, and extend comScore's European footprint. |
| Wed, 01 Sep 2010 17:19:02 -0400 |
| Apple Launches Ping, Social Network for Music |
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Ping will live within iTunes and allow users to "follow" artists and each other. |
| Wed, 01 Sep 2010 15:22:00 -0400 |
| Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks |
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Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter. |
| Wed, 01 Sep 2010 14:27:28 -0400 |
| OpenX Partners With Dentsu CCI on Japanese Ad Exchange |
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The world's fifth largest marketing organization adopts an exchange model. |
| Wed, 01 Sep 2010 10:10:00 -0400 |
| K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man |
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An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X. |
| Tue, 31 Aug 2010 17:12:00 -0400 |
| Reddit Drops Pro-Pot Ads, Says Just Say Now |
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An anti-Digg rebellion has cost the pro-marijuana group its ad freedom. |
| Tue, 31 Aug 2010 16:52:00 -0400 |
| MLB, YouTube Hope New Channel Attracts Japanese Advertisers |
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Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui. |
| Tue, 31 Aug 2010 12:44:00 -0400 |
| Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com |
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The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. |
| Mon, 30 Aug 2010 18:00:00 -0400 |
| Red Bull, EA, and GE Seek 'Followers' on the New Digg |
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So far users have not flocked to create branded accounts, but it's early. |
| Mon, 30 Aug 2010 14:33:00 -0400 |
| Censorship of Pro-Pot Group Campaign Leads to Free Ads |
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Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause. |
| Mon, 30 Aug 2010 13:44:00 -0400 |
| Parents Sue Facebook Over Ads And 'Like' Data |
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Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad. |
| Fri, 27 Aug 2010 16:29:00 -0400 |
| USA Today Restructures to Focus on Digital Products |
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Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. |
| Fri, 27 Aug 2010 15:57:00 -0400 |
| Real Estate Sites Enjoy Benefits of Market Slowdown |
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As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. |
| Fri, 27 Aug 2010 00:15:00 -0400 |
| Was Fandango's Deal Actually A List-Build Purchase by Groupon? |
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The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort? |
| Thu, 26 Aug 2010 16:18:00 -0400 |
| Phony iPhone App Reviews Get Reverb in Hot Water with FTC |
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Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble. |
| Thu, 26 Aug 2010 15:13:00 -0400 |
| Promoted Tweets Increase Engagement by 50 Percent for Zecco |
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Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. |
| Thu, 26 Aug 2010 00:06:00 -0400 |
| Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites |
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Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. |
| Thu, 26 Aug 2010 00:05:00 -0400 |
| How Gap's 'Groupon' Went Crazy Viral |
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An in-depth look at the group-buying platform's biggest and most successful campaign to date. |
| Wed, 25 Aug 2010 00:05:00 -0400 |
| Yahoo Switches to Bing for Organic Search Results |
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Microsoft's Bing engine now powers all organic search results on Yahoo sites. |
| Wed, 25 Aug 2010 00:00:00 -0400 |
| News Corp to Integrate Fox Audience Network With MySpace |
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Integration follows the departure of the unit's President, Adam Bain, to Twitter. |
| Tue, 24 Aug 2010 19:47:57 -0400 |
| Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011 |
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According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall. |
| Tue, 24 Aug 2010 15:31:01 -0400 |
| Whrrl Says It's Up Next for Facebook 'Places' Partnerships |
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The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. |
| Tue, 24 Aug 2010 01:09:00 -0400 |
| Florida Candidate Aims Mobile Ads at Voters in Line at Polls |
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Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today. |
| Tue, 24 Aug 2010 01:00:00 -0400 |
| Report: Twitter Hires First Vice President of Revenue |
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Twitter continues to build out its ad sales teams as it attempts to monetize its service. |
| Tue, 24 Aug 2010 00:59:31 -0400 |
| Social Media Drives Hyundai 'Uncensored' Campaign |
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YouTube and Facebook provide opportunities for consumers to comment on the Sonata. |
| Tue, 24 Aug 2010 00:10:00 -0400 |
| After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC |
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In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. |
| Tue, 24 Aug 2010 00:05:00 -0400 |
| Nokia Buys Mobile Application Analytics Firm |
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Handset manufacturer follows competitors in investment in mobile analytics space. |
| Mon, 23 Aug 2010 00:10:00 -0400 |
| Cotton Makes Social Interaction the Fabric of Its Brand |
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A new site and Facebook page aim to boost communication with consumers. |
| Mon, 23 Aug 2010 00:05:00 -0400 |
| Real-Time Storytelling: A Real Story |
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When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. |
| Fri, 20 Aug 2010 14:36:00 -0400 |
| Foursquare Sees 'Biggest Day Ever' After Facebook Places Launches |
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Dennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much larger scale may still loom as a major problem for Foursquare. |
| Fri, 20 Aug 2010 13:45:00 -0400 |
| At Connected Marketing Week, Talk Is Heated Around the Future of Display |
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Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. |
| Fri, 20 Aug 2010 06:21:00 -0400 |
| Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell |
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Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. |
| Thu, 19 Aug 2010 15:41:17 -0400 |